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BRANDING & PUBLIC IMAGE
Club Assist
People’s perception of Rotary comes from their experiences with our clubs and programs, as well as from the stories we tell and the images we share.  In addition to offering people a great experience, keeping our communications consistent and compelling strengthens our brand and reinforces that we’re people of action. 
 
A strong brand helps us engage and attract more members, participants, donors, and partners.  The sections below provide links and information on key elements of supporting our brand.
 
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LOGOS & BRAND ELEMENTS
 

Every member plays a role in strengthening the Rotary brand.  Your club can help build brand recognition by using our logos correctly and consistently.  Always use your customised club, district, or zone logo when promoting your club or other Rotary entity or its activities.  Learn how to create and use Rotary logos effectively and add them to your club or district communications.  Below are some actions you can take -

  1. Create your logo on the Brand Centre
  2. Access the District 9640 Public Image DropBox for pre-created custom logos for every club and more
  3. Download Logos at a Glance for quick future reference
  4. Take the Learning Center course Our Logo: Representing Rotary to learn more about using club logos.
In addition to logos, Rotary has standards on colours, typography, and voices & messaging, all of which should be combined to manage a consistent brand when producing documents or digital assets.  The use of different logos, fonts, and colours etc can be confusing.  There is a range of information for clubs to use to get these right which can be found by visiting the Brand elements page of the Brand Centre by clicking on the link below.
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PROMOTE ROTARY
Being consistent in our communications — through public relations, events, advertising, social media, and more — strengthens Rotary’s brand and builds awareness and understanding of how our members are people of action, creating positive change in communities around the world. Learn how to build awareness of our brand through communications that work best for your club.
 
When creating marketing materials or assets for your club such as badges, marquees, signs, etc, make sure you provide suppliers with the correct Rotary Brand information.  The Brand Centre (see above) is a public page that anyone can access.  You may also want to consider using licensed suppliers such as RDU Supplies for some of your merchandising needs though please be aware that they are limited in terms of club customised materials - these will generally have to be arranged with commercial suppliers.
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REGIONAL RESOURCES & TEMPLATES
In addition to the resources above, the Rotary South Pacific Regional Council has created a range of resources and templates for club to use.  These include - 
 
  • Media Planning Sheets
  • Media Release Templates
  • Hints & Tips on using Canva to create resources
 
You can access these resources by clicking on the link below.
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TIP | RESTORING ROTARY RELATED FACEBOOK & INSTAGRAM ACCOUNTS 
Unfortunately, numerous Rotary club Facebook pages and Instagram accounts have been closed by Meta without prior notice. Rotary International is working closely with Meta (the company behind Facebook and Instagram) to find a solution.

While a root cause or guaranteed method for restoration has not yet been identified, Meta has now reinstated several Rotary-related pages at Rotary International’s request. Rotary International can identify additional pages that need reinstatement.

If you are having issues, Rotary clubs can complete a form via the following link (on.rotary.org/fbissue) so their Facebook and Instagram pages can be added to Meta’s “allow list” as part of Rotary International’s efforts to resolve the issue.  Please indicate in the form if a page has already been removed by Meta. Page administrators will then receive an email with specific instructions and an official letter from Rotary International to support their restoration efforts.
 
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FURTHER INFORMATION