[D9640general] [eFlash_Rotary] Digest Number 1027

[Garry & Anne Krischock]

ü Please consider the environment before printing this e-mail 

 

 
<http://groups.yahoo.com/group/eFlash_Rotary;_ylc=X3oDMTJkN3VtY2U1BF9TAzk3Mz
U5NzE1BGdycElkAzI3ODYwNzYEZ3Jwc3BJZAMxNzA1MDY0MDg2BHNlYwNoZHIEc2xrA2hwaARzdG
ltZQMxMjc2MTgwMTg3> eFlash Rotary 


Messages In This Digest (1 Message) 


 

1. 1894 :  Travelling to the convention in style From: Sunil 


Posted by: "Sunil"
<mailto:sunilkzach at yahoo.co.uk?Subject=%20Re%3A1894%20%3A%20%20Traveling%20t
o%20the%20convention%20in%20style> sunilkzach at yahoo.co.uk
<http://profiles.yahoo.com/sunilkzach> sunilkzach 


Wed Jun 9, 2010 7:00 pm (PDT) 


When District Governor-elect CarolAnn Jeronimo arrives at the RI
Convention in Montréal, Québec, Canada , later this month, she is
sure to be noticed.

Jeronimo, a member of the Rotary Club of Woodbury Breakfast, New Jersey,
USA, and incoming governor of District 7640, has converted her PT
Cruiser into a moving billboard for Rotary, covering its exterior with
Rotary logos and messages.

She plans to drive the decorated vehicle 460 miles from her home in
Logan Township to downtown Montréal for the convention, arriving
Saturday, 19 June.

"When the Cruiser is coming toward you, you see the End Polio Now
message," explains Jeronimo, who had originally thought about wrapping
the whole car in a polio eradication decal but then decided on a more
diversified approach. "On the top of the windshield is 'Rotary: Humanity
in Motion.' On the side is next year's theme, Building Communities --
Bridging Continents . On the back of the trunk are the four Rotary youth
programs."

Jeronimo came up with the idea while pondering a PR grant for her term.
She first approached 2009-10 District Governor Sam Conte Jr., who owns
an auto repair shop, with the idea of applying for a grant to buy a big
truck and decorate it with Rotary messages. "But he thought I was
crazy," she recalls. So she turned her attention instead toward her own
vehicle.

Standing out

Doug Painter, a member of the Rotary Club of Woodstown and owner of
Astro Sign Company, helped Jeronimo make her PT Cruiser stand out. All
of the signs and decals are removable, so she can modify the messages as
the year progresses.

"It has to go back to the shop next week because we need to add Service
Above Self. We also have to make a small change to the Humanity in
Motion sign," to conform to proper usage of the Rotary Marks, she says.

Jeronimo has already received many comments. "Everyone wants to have
their photo taken with it," she says. "When I pull into a gas station,
people will ask, 'What is Rotary?' So it is a great chance to explain
what Rotary is all about. You have to have your elevator speech ready."

Another sign on Jeronimo's PT Cruiser -- "Don't Feed the District
Governor, Feed South Jersey's Hungry Instead" -- promotes the district
project for her term. During her official visits, she will ask clubs to
donate the money they would have used for her meals to feed the hungry,
and club members to contribute a can or two of food at each district
event.

She plans to keep her vehicle decorated throughout her year, changing
the signage periodically.

Asked if she would recommend this public relations ploy to others, she
responds with a laugh: "Only if they're as crazy as I am."

Source : Rotary International News / Courtesy : eFlash_Rotary

[Non-text portions of this message have been removed]

-------------- next part --------------
A non-text attachment was scrubbed...
Name: winmail.dat
Type: application/ms-tnef
Size: 9146 bytes
Desc: not available
URL: <http://rotary9640.org/pipermail/d9640general_rotary9640.org/attachments/20100611/f0ac2f79/attachment.bin>